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Wanna know why you clicked on this video? Subscribe! http://bit.ly/asapsci GET THE ASAPSCIENCE BOOK: http://asapscience.com/book/ Created by: Mitchell Moffit and Gregory Brown Written by: Greg Brown, Rachel Salt and Mitchell Moffit Illustrated: by: Max Simmons Edited by: Sel Ghebrehiwot FOLLOW US! Instagram and Twitter: @whalewatchmeplz and @mitchellmoffit Clickable: http://bit.ly/16F1jeC and http://bit.ly/15J7ube AsapINSTAGRAM: https://instagram.com/asapscience/ Snapchat: realasapscience Facebook: http://facebook.com/AsapSCIENCE Twitter: http://twitter.com/AsapSCIENCE Tumblr: http://asapscience.tumblr.com Vine: Search "AsapSCIENCE" on vine! SNAPCHAT US whalewatchmeplz and pixelmitch Created by Mitchell Moffit (twitter @mitchellmoffit) and Gregory Brown (twitter @whalewatchmeplz). Send us stuff! ASAPSCIENCE INC. P.O. Box 93, Toronto P Toronto, ON, M5S2S6 Further Reading--- http://gizmodo.com/why-we-always-want-to-push-the-big-red-button-1723914709 https://www.researchgate.net/publication/15008989_Reactance_theory_and_alcohol_consumption_laws_Further_confirmation_among_collegiate_alcohol_consumers http://www.businessinsider.com/why-people-dont-follow-directions-2013-8 http://psycnet.apa.org/journals/apl/83/1/97/ https://static1.squarespace.com/static/56cf3dd4b6aa60904403973f/t/5717deb5356fb08915fab422/1461182133440/forbidden-fruit.pdf http://www.sciencedirect.com/science/article/pii/S0022103109001048 http://elitedaily.com/life/the-unattainable-urge-to-always-want-what-we-cant-have/ http://www.sciencedirect.com/science/article/pii/S0065260108602531 https://books.google.ca/books?hl=en&lr=&id=6ZxGBQAAQBAJ&oi=fnd&pg=PP1&dq=science+of+reactance+theory&ots=l9LfEjUO9W&sig=eh1QT62uPeY2uC1HeW-D9b4cYg0#v=onepage&q=science&f=false https://books.google.ca/books?hl=en&lr=&id=lsF8zLomQOoC&oi=fnd&pg=PA213&dq=physiology+of+reactance+theory&ots=30C_24C_zK&sig=avOPj_qMy05Nzl9Gzj9VhlCOFq4#v=onepage&q=physiology%20of%20reactance%20theory&f=false https://www.wired.com/2015/12/psychology-of-clickbait/ https://arxiv.org/pdf/1503.07921v2.pdf https://www.technologyreview.com/s/536161/an-emerging-science-of-clickbait/ http://www.popsci.com/science/article/2013-06/what-makes-you-want-click http://www.slate.com/articles/technology/technology/2013/06/how_people_read_online_why_you_won_t_finish_this_article.single.html https://docs.google.com/presentation/d/1BQTNvCHvaIVZUudl64EJpg3u2h5a5rgHwi3gIF9squg/edit#slide=id.g5bf77176f_0_153 http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1133&context=amcis2016 http://gizmodo.com/why-we-always-want-to-push-the-big-red-button-1723914709 https://www.researchgate.net/publication/15008989_Reactance_theory_and_alcohol_consumption_laws_Further_confirmation_among_collegiate_alcohol_consumers https://static1.squarespace.com/static/56cf3dd4b6aa60904403973f/t/5717deb5356fb08915fab422/1461182133440/forbidden-fruit.pdf