How SUBWAY is Taking Over Korea
Subway’s Korean Comeback, Explained Get Exclusive NordVPN deal here ➼ https://nordvpn.com/johnnyharris. It s risk-free with Nord s 30-day money-back guarantee! Subway has somehow taken over K-Dramas with some very on-the-nose product placement. I looked into it and discovered a pretty fascinating story about media, money, and foot-long sandwiches. Big thank you to Seung-Chul Yoo, Ph.D. Professor of Communication & Media at Ewha Womans University https://pure.ewha.ac.kr/en/persons/seung-chul-yoo And another big thank you to Professor CedarBough Saeji, Assistant Professor of Korean and East Asian Studies, Pusan National University Sources: 06:16 Terrestrial broadcasters have been prohibited from such advertising since 1973 for the sake of viewer rights. https://www.koreaherald.com/view.php?ud=20210630001102 06:32 Broadcasting Act 방송법 시행령 https://www.nhis.or.kr/lm/lmxsrv/law/lawChangeList.do?SEQ=324&SEQ_HISTORY=18749 07:27 Product Placement (PPL) advertisement has been legislated in Korea since 2010 according to “The Effect of Product Placement Advertisement Legalization on Firms’ Sales Growth: Evidence in Korea” https://pdfs.semanticscholar.org/e553/db75c8fee7e721cc37a1ff3b0cd03ed6d308.pdf 12:18 Great reporting by the New York Times on this topic https://www.nytimes.com/2021/03/14/business/media/subway-product-placement-korea.html Other sources: http://m.journalist.or.kr/m/m_article.html?no=50893 https://www.korea.kr/news/pressReleaseView.do?newsId=156508992 http://www.brandbrief.co.kr/news/articleView.html?idxno=5024 https://www.racoi.or.kr/kobaco/main.do https://www.bizhankook.com/bk/article/22596%20/ - ways to support - My Patreon: https://www.patreon.com/johnnyharris Our custom Presets & LUTs: https://store.dftba.com/products/johnny-iz-luts-and-presets - where to find me - Instagram: https://www.instagram.com/johnny.harris/ Tiktok: https://www.tiktok.com/@johnny.harris Facebook: https://www.facebook.com/JohnnyHarrisVox Iz s (my wife’s) channel: https://www.youtube.com/iz-harris - how i make my videos - Tom Fox makes my music, work with him here: https://tfbeats.com/ I make maps using this AE Plugin: https://aescripts.com/geolayers/?aff=77 All the gear I use: https://www.izharris.com/gear-guide - my courses - Learn a language: https://brighttrip.com/course/language/ Visual storytelling: https://www.brighttrip.com/courses/visual-storytelling - about - Johnny Harris is a filmmaker and journalist. He currently is based in Washington, DC, reporting on interesting trends and stories domestically and around the globe. Johnny s visual style blends motion graphics with cinematic videography to create content that explains complex issues in relatable ways. He holds a BA in international relations from Brigham Young University and an MA in international peace and conflict resolution from American University. - press - NYTimes: https://www.nytimes.com/2021/11/09/opinion/democrats-blue-states-legislation.html NYTimes: https://www.nytimes.com/video/opinion/100000007358968/covid-pandemic-us-response.html Vox Borders: https://www.youtube.com/watch?v=hLrFyjGZ9NU Finding Founders: https://findingfounders.co/episodes/johnny-harris-2esj3-c3pet-2pg4c-xbtwa-5gaaa NPR Planet Money: https://www.npr.org/transcripts/1072164745
