The Woman Behind Controversial Dating Guide ‘The Rules’ | This Morning

‘The Rules’ sparked a phenomenon when it was originally published in 1995, fiercely dividing public opinion for its antiquated advice such as: don t talk to a man first; don t ask him to dance and always end the date first. Yet it was an instant bestseller, with even Beyonce admitting it worked for me . Now, authors Ellen Fein (65) and Sherrie Schneider (63) are back with a new, revised guide, ‘The Rules Handbook’- and it s more controversial than ever! Sherrie joins us live from New York to discuss the updated version. Broadcast on 24/04/2023 Subscribe now for more! http://bit.ly/1JM41yF Stream This Morning live, every weekday from 10am on the ITV Hub 📲 https://www.itv.com/hub/this-morning/1a1960 Like, follow and subscribe to This Morning! Website: http://bit.ly/1MsreVq Instagram: https://www.instagram.com/thismorning Facebook: http://on.fb.me/1FbXnjU Twitter: https://twitter.com/thismorning Join Holly Willoughby and Phillip Schofield, Alison Hammond and Dermot O Leary as we meet the people behind the stories that matter, chat to the hottest celebs and cook up a storm with your favourite chefs! Dr Sara and Dr Zoe answers all your health questions, stay stylish with Gok Wan and Lisa Snowdon s fabulous fashion, be beautiful with Bryony Blake s top make-up tips, and save money with Martin Lewis. And did we mention we have quite a few laughs along the way too? http://www.itv.com http://www.stv.tv #thismorning #phillipandholly #alisonanddermot