Pro apps. Pushed to the max. | Apple

Over 4x speedup in Redshift. 5x faster Scene Edit Detection in Premiere Pro. 8x faster ProRes-to-ProRes rendering for DaVinci. And the list goes on. Witness how the new M1 Pro and M1 Max are unleashing new possibilities for the world’s best pro apps. Learn more: https://apple.co/3lR1XQo "Get Busy" - Soolja http://apple.co/Soolja #AppleEvent #MacBookPro Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Our more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Octane X render of Star Trek: Enterprise for demonstration purposes only. Used under license with CBS Studios Inc.