Who Is My Customer? Market Research for Fashion (Starting a Fashion Company Series)

In the first Starting a Fashion Company video I discussed the importance of understanding your customer and why. In this video, I go over how to figure out who your customer is, how to conduct further research, and how to refine your audience through social media. Come find me at https://zoehong.com MENTIONED/RELATED VIDEOS: Starting a Fashion Company Series: https://www.youtube.com/playlist?list=PLwQq1-SdsNvapBW5FnaPsRSaoCUOHL-k7 The Business of Fashion playlist: https://www.youtube.com/playlist?list=PLwQq1-SdsNvZ8eeywZVOecZwJzXHTaeG2 Talking About The Fashion Industry playlist: https://www.youtube.com/playlist?list=PLwQq1-SdsNvbd_snRFg7hPOJhVsZ0VrBV Drawing Clothes on Bodies playlist: https://www.youtube.com/playlist?list=PLwQq1-SdsNvYIhswJqhDsyw9J34NKsFsT *** Come find me at https://zoehong.com/ Need help? I sell fashion figure templates, flats templates, tech pack templates and a lot more in my shop here: https://shop.zoehong.com/ https://www.instagram.com/zoehong/ https://www.pinterest.com/zoehong/ https://twitter.com/zoehong https://www.facebook.com/groups/920367461450543/ Come join our group, make friends, network with likeminded creatives! CONTACT: teaching@zoehong.com