What s your Limit? Race rituals featuring Aksel Lund Svindal and Anna Fenninger

The campaign’s first chapter focuses on the World Cup Rebel Anna Fenninger, Overall World Cup winner, Gold and Silver medalist at the Sotchi Olympics and Aksel Lund Svindal, Downhill World Champion, and their attitude and internal thoughts in the months and minutes before a race. In a sport where everything comes down to only two minutes of pure adrenaline, every movement and every turn has to be just about perfect and the word limit cannot possible be part of the equation. “What’s your limit?” highlights this attitude and combination of mental and physical strength in order to inspire others to follow and keep questioning their own boundaries