How Lego Keeps Dominating Your Christmas Shop | Inside Lego At Christmas | Spark

The notoriously secretive, family-owned superbrand LEGO opens its doors in the holiday special Inside LEGO at Christmas. The program goes behind-the-scenes at the LEGO factory to see how staff gear up for the festive period with supersized Christmas builds, multiple product launches, and robust marketing campaigns designed to ensure that the company maintains its dominance in a highly-competitive toy marketplace. It also follows the construction of a spectacular LEGO train in central London and introduces the Addis family, who have built a huge LEGO sculpture in their living room every December for the last 20 years. Subscribe to Spark for more amazing science, tech & engineering videos: https://goo.gl/LIrlur 🚀 Find us on: Facebook: https://www.facebook.com/SparkDocs/ Instagram: https://www.instagram.com/spark_channel/ Content licensed from Cineflix to Little Dot Studios. Any queries, please contact us at: owned-enquiries@littledotstudios.com #Spark #InsideLego #LegoFactory