A fantasy factory, a dream-like industrial panorama - a window into a different incarnation of the Prada woman. This facet of 365 exploring the Prada Pre-Fall 2018 womenswear collection envisages a hybrid of the functional and the feminine, models posed with classicism against unexpected, utilitarian backdrops, to create an arresting contemporary contrast.

Discover the new #PradaCandyKiss, brighter, bolder and more addictive than ever http://www.prada.com/en/fragrance/woman/candy/prada-candy-kiss.html

“Shifting contexts open ideas to reinterpretation, to suggestive dichotomies: Rich and humble. Youth versus heritage. Urbanity against nature. Uptown and downtown.” Discover more via https://tinyurl.com/ubpzqsc #Prada #PradaMatinee

Prada and Feltrinelli present Prada Journal Edition III, a showcase for new literary talent judged by an expert panel. Awardees stories were then performed by actors and then transformed into an immersive 360 interactive project. Below a trailer of Conversations with Shadows movie, written by Kei Matsushima. See more at prada.com/journal.

The Prada Men’s and Women’s Fall/Winter 2019 took place at Fondazione Prada’s Deposito performance venue, where AMO staged a theatrical terrain of lights and architectural devices to evoke a science fictive atmosphere. It can be described as a Romantic-Pop Vision: the tension between the human sensitivity and the dangerous roughness of life. This duality is exemplified by the idea of a young misfit who wants to show his real self, a Frankenstein creature who represents the rejected, but also romance, hope, poetry and love.

#Prada presents images created by Thomas Demand for the new window displays for its stores across the world, a radically beautiful and colourful sequence of blossoming cherry trees that celebrates the arrival of spring. Hanami – which means ‘flower viewing’ – is the centuries-old Japanese art of enjoying the beauty of flowers. The cherry blossom season, a highpoint in the year, marks the end of winter and represents the youth, zest for life and emotion embodied by spring, a truly universal image and a powerful symbol of energy. Spread seamlessly across the shop’s windows, Demand’s floral images, entitled Blossom, give rise to a vibrant narrative which, inserted into the real world, creates a new dialogue with passers-by in cities around the world. This work fits perfectly into the German artist’s oeuvre, which has the concept of photography as a global language at its heart. In this series, Demand once again rebuilds existing images and replaces them with an artificial version of themselves. In his collaboration with Prada, his work encounters and enters into a fruitful exchange with the world of fashion. The installations, with a curved or box-shaped illuminated backdrop, are rounded off by steel display stands with a matte pink Perspex surface, or illuminated cylinders with the same floral pattern as the scenery. The display can be admired at Prada’s stores in New York, Milan, Paris, London, Tokyo, Macau, Los Angeles and other selected cities from February. #Conversations

Taking its cues from neon-lit cityscapes and their kaleidoscopic delights, Prada Candy Night captures the unbound freedom found after dark, introducing a world rich with possibilities. Bright, bitter Orange and vivid Iris aldehyde inject vibrant colour into a heart of Patchouli, Musk and Tonka Bean. A seductive overture of rich Cocoa absolute ensures irresistible depth.

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A new perspective, a fusion of sportswear and contemporary elegance: the Prada Linea Rossa Spring Summer 2019 collection features garments designed with avant-garde techniques and made of innovative, futuristic materials. Ultra-functional minimalism is the dimension of the collection that combines a design with sleek, pure, aerodynamic lines, high performance and a modern attitude. Discover more at https://tinyurl.com/yxl6qcgw.

For #PradaFW21, #LineaRossa philosophy inspires a collection dedicated to going beyond the line - aspiring to surpass and transcend, pushing yourself further in every task. Here, the emblematic Linea Rossa red line, presented on every piece, becomes a representation of excellence. Discover more: https://tinyurl.com/kv5vtar4 Photography by Hugo Comte Creative Director Ferdinando Verderi #PradaLineaRossa #Prada

When the stakes are high, unexpected bonds can reveal the deepest connections. #TheNightBefore

Introducting Candy, a virtual muse as the face of a fragrance. She triggers bugs of spontaneity in the software of daily life to open exhilarating spaces of release. A call to rethink reality with an unexpected olfactory balance combining a joyful and addictive caramel accord with an overdoes of noble and warm benzoin resin. A creative fusion wrapped in a silky cloud of white musks. Director: Nicolas Winding Refn Music: “Glitch" by Aurélien Rubod #PradaCandy #RethinkReality #PradaFragrances

Download the #PRADAxPRADA app to discover the narrative and aesthetic codes of La Femme Prada and L’Homme Prada. http://bit.ly/pradaxprada

Prada Inside Me invites you to enter parallel realities, familiar and strange, natural and artificial. Discover the Prada Inside Me project on Prada.com ‪#‎PradaInsideMe‬

Timeless, precious, rare. Introducing Prada Eternal Gold, the first ever #PradaFineJewelry collection crafted from 100% certified recycled gold. The occasion is marked by a campaign featuring personalities whose creativities truly stand outside of time, like Amanda Gorman, Maya Hawke and Somi Jeon photographed by David Sims. Discover more at: https://tinyurl.com/2bctpr67 CREDITS Talents: Amanda Gorman, Maya Hawke, Somi Jeon Photography: David Sims Creative direction: Ferdinando Verderi