365, Prada Pre Fall 2018 Advertising Campaign - Prada Industreality

A fantasy factory, a dream-like industrial panorama - a window into a different incarnation of the Prada woman. This facet of 365 exploring the Prada Pre-Fall 2018 womenswear collection envisages a hybrid of the functional and the feminine, models posed with classicism against unexpected, utilitarian backdrops, to create an arresting contemporary contrast.