Why Real Dijon Mustard Is So Expensive | So Expensive Food | Business Insider

Dijon mustard has a tangier, sharper, and spicier flavor compared to other types of mustard. It takes its name from the town of Dijon in Burgundy, France, where it originated. But despite its name, the majority of Dijon mustard that is sold all over the world doesn’t come from France. The few jars that do will cost you up to 6 times more than regular Dijon mustard (or double if we want to compare it to Grey Poupon). So how is real Dijon mustard different? And why is it so expensive? Editor s Note: In this video, the translations at 2:10 and 3:16 are incorrect. The rind of the mustard seed is wrongly referred to as “sound of mustard”. The correct translation is mustard bran. Insider regrets the error. MORE SO EXPENSIVE FOOD VIDEOS: Why Miyazaki Mangoes Are So Expensive | So Expensive Food | Business Insider https://www.youtube.com/watch?v=MRyWyWIWhrc Why Ant Egg Caviar Is So Expensive | So Expensive Food | Business Insider https://www.youtube.com/watch?v=FF62ss_CBlM Why 5 Of The World s Priciest Salts And Spices Are So Expensive | So Expensive Food | Business Insider https://www.youtube.com/watch?v=60Myw4fYyBM ------------------------------------------------------ #Mustard #SoExpensiveFood #BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: https://www.businessinsider.com Subscribe: https://www.youtube.com/user/businessinsider BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF BI on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Boot Camp on Snapchat: https://www.snapchat.com/discover/Boot_Camp/3383377771 Why Real Dijon Mustard Is So Expensive | So Expensive Food | Business Insider