adidas x Gucci

For the launch of the collection combining the codes of two historic brands, Creative Director Alessandro Michele has envisioned a campaign that takes inspiration directly from an archival 1979 adidas catalogue. Adding a kinetic twist, the visuals come alive with energetic individuals stretching, running, or dancing in place to a soundtrack of pensive phrases portraying how adidas x Gucci sparks infinite interpretations. Photography by Carlijn Jacobs. Art direction by Christopher Simmonds Music Taana Gardner “Heartbeat (Club Version) (2016 – Remaster) (K. Nix) (P) 2016 BMG Rights Management (US) LLC © VMG West End Copyrights LLC / BMG Gold Songs Courtesy of: BMG Rights Management (Italy) srl