Dressing Chiara Ferragni for the Sanremo Music Festival

Go behind the scenes with Chiara Ferragni as she tries on the four Haute Couture gowns designed for her by Maria Grazia Chiuri in this exclusive video. As a co-host for the 73rd Sanremo Music Festival, the business woman is taking the opportunity to amplify women s voices through her fashion. Serving simultaneously as works of art and symbols of self-assertion, explore the details of a draped white silk dress adorned with real comments that Chiara received on social media, a trompe-l oeil effect beaded gown contouring the body, an enchanting black strapless model with a stole dotted with the words “Pensati Libera”, a credo adopted by the Claire Fontaine collective, and finally a glittering jumpsuit and caged hoop skirt. © Mélinda Triana