PRADA REAL FANTASIES SPRING/SUMMER 2013

http://www.prada.com For the SS2013 Real Fantasies by AMO, Prada experiments a multi-faceted collage of hand-drawn and painted shapes, casting the shadows that they project. Simplicity, poetry and sentimentalism, processed through imaginary cinematic scenes; characters yearning in a world of sophisticated feelings, eluding nostalgia to inspect longing and legacy. Restraining versus revealing: conflicting attitudes in a series of intimate and social situations. ART DIRECTION by AMO: Lok Jansen, Jeroen Koolhaas, Ippolito Pestellini Laparelli, Miguel Taborda, Lucia Venturini, Lucia Zamponi ARTWORK: Lok Jansen, Jeroen Koolhaas EDITING and VISUAL FX by APRIL: Matteo Frittelli FILMING by APRIL: Matteo Frittelli, Gabrio Bellotti PHOTOGRAPHY: Phil Meech, Agostino Osio MUSIC by 3o - Andrea Cassano, Alessandro Sicardi, Fabio Visocchi