How This Electricity-Free Fridge Saved An Indian Ceramics Factory | Big Business

In 2001, the founder of Mitticool ceramics learned many of his customers in India don t have regular access to electricity. So he invented a fridge made out of clay. It keeps food 8 degrees cooler than the outside air, but it doesn t need any electricity to run. And while other ceramics companies in the region shut down, Mitticool is thriving thanks to the success of the powerless, eco-friendly fridge. MORE BIG BUSINESS VIDEOS: How Millions Of Hearing Aids Are Made In America | Big Business https://www.youtube.com/watch?v=Eri08ZZ1Kmo How This 8,000-Pound Crystal Went From Mine To Smithsonian | Big Business https://www.youtube.com/watch?v=De_Ule_6LhA How This 8,000-Pound Crystal Went From Mine To Smithsonian | Big Business https://www.youtube.com/watch?v=Z9NQ6VEciFk ------------------------------------------------------ #BusinessInsider #Ceramics #Mitticool Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: https://www.businessinsider.com Subscribe: https://www.youtube.com/user/businessinsider BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF BI on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Boot Camp on Snapchat: https://www.snapchat.com/discover/Boot_Camp/3383377771 How 15,000 Ceramics Are Made A Day In Gujarat | Big Business