The Palace of Kings | JordanLuca | GucciFest Emerging Designer Fashion Film

The Palace of Kings Conor Clinch • 2020 • Italy/UK • English • 6 mins In a deserted mansion, an eclectic cast of characters come together in a celebration of London’s vibrant youth culture while wearing JordanLuca designs. Inspired by the Byron poem 'The Darkness' about 1816’s infamous ‘year of no summer’, Clinch and his designer collaborators imagine a world where darkness becomes light. JordanLuca Founded by Jordan Bowen and Luca Marchetto in 2018, this independent brand combines Italian tradition with British creativity, resulting in a spirited and iconoclastic take on menswear that brings an element of chaos to quality craftsmanship.